University of Sudbury logo
ABOUT THE LOGO
The new University of Sudbury logo, unveiled in October 2018, features a flame, reminiscent of the University’s motto, “A flame of glowing radiance”. The element of fire is symbolic of the inner light and passion within each of us. The power of fire helps forge strength, will and determination. It is a source of creativity and individuality. It is universally sacred, and notably of great importance within Indigenous and Jesuit (Ignatian) beliefs. Like a torch or lighthouse, the central fire illuminates and guides the way. The three flames are representative of the three languages (English, French, Anishnaabemowin) and also symbolize the layers of humanity (mind, body, spirit). They are also reminiscent of the Holy Trinity (Father, Son, Holy Spirit). Flowing together as one, they also stand for unity and working together, much like professors, students and all other University members. The three sizes denote diversity. The white space between the flames is also suggestive of the letter “S” for Sudbury. Sudbury is known as N'Swakamok in Anishnabemowin, meaning “Where the three roads meet”, and this white linear space reminds us of three roads intersecting as well. The upper case serif typography indicates solidity, a strong voice and time-honoured presence. The red line signifies stability, security and strength. It is also reminiscent of the horizon and connection to the earth. The grey colour is representative of Sudbury’s mines and rocks. It is grounding, balanced, practical and timeless. Like the ancestral rocks, the University is the foundation and will continue to support and thrive.
Red 1: energy, importance, prosperity, happiness, passion
Gray: strength of character, stability, security
Red 2 (deeper, richer shade of red): profundity, history and wisdom
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